About the Author

Laura@laurafreberg.com http://www.laurafreberg.com/blog


Laura A. Freberg is Professor of Psychology at California Polytechnic State University, San Luis Obispo, where she teaches courses in Introductory Psychology, Biological Psychology, and Sensation and Perception. With John Cacioppo of the University of Chicago, Laura is the co-author of two editions of Discovering Psychology: The Science of Mind for Cengage Learning.

Laura completed her undergraduate and graduate studies at UCLA, where her thinking about psychology was shaped by Eric Holman, John Garcia, O. Ivar Lovaas, Larry Butcher, Jackson Beatty, John Libeskind, Donald Novin, Frank Krasne, and F. Nowell Jones. She was privileged to study neuroanatomy with Arnold Scheibel, and investigated the effects of psychoactive drugs on learning and memory under the direction of Murray Jarvik and Ronald Siegel in the UCLA Neuropsychiatric Institute. As a capstone to her education, Laura completed her dissertation with Robert Rescorla, then at Yale University.


Laura’s teaching career began when she taught her first college course at Pasadena City College at the age of 23 while still a graduate student at UCLA. Recently, to better understand the needs of the online education community, she also began teaching for Argosy University Online, including courses in Social Psychology, Sensation/Perception, Statistics, Research Methods, and Writing in Psychology. She has received Faculty Member of the Year recognition from Cal Poly Disabilities Resource Center three times (1991, 1994, and 2009) for her work with students with disabilities. She enjoys using technology and social media in the classroom, and is a Google Glass Explorer. Laura serves as the Content Expert Writer for Psychology for Answers.com. and enjoys collaborating with daughters Kristin Saling (Systems Engineering—U.S. Military Academy at West Point) and Karen Freberg (Communications—University of Louisville) on a variety of research projects in crisis management and public relations as well as in psychology. She serves as the Bylaws and Archives Committee Chair for the Society for Social Neuroscience and is a member of the editorial board for Leadership Quarterly.


In her spare time, Laura enjoys family time with her husband, Roger, their youngest daughter Karla, who has autism spectrum disorder, and an active menagerie including an Australian shepherd, two cats, and three parakeets. She usually writes while consuming vast quantities of Gevalia coffee and listening to the Rolling Stones (which might be apparent in the book’s writing style), and has been known to enjoy college football, Harley Davidsons, episodes of Game of Thrones that do not feature weddings, and Sherlock. Her ringtone is from Nintendo’s Legend of Zelda.


Cal Poly's motto is Aristotle's "Learn by Doing!"(actually it's "what we have to learn to do, we learn by doing")


I am firmly committed to giving my students real first hand experience and even going so far as demonstrating how my own brain works!


About the Cover

If you are familiar with the first and second editions of this textbook, you know that we like to pick colorful visuals that portray the biology behind the behavior. For this third edition, we selected an image of a “brainbow” of the hippocampus of a transgenic mouse. Brainbows are constructed by promoting the expression of different ratios of red, green, and blue fluorescent proteins by individual neurons. This imaging process has assisted researchers interested in mapping the connectome, or the neural connections of the brain. The brainbow technique was developed in 2007 by researchers under the direction of Joshua Sanes and Jeff Lichtman.