Dramatic visuals
Poor examples, photographs or overly
simplistic drawings detract from an otherwise
exacting text. Our choices of photographs, the excellence in which they
are rendered
coupled with some of the best illustrations developed for us make our
text very compelling
and increase student interest.
Emerging issues
Few fields of study are as dynamic as
Biological Psychology. New insights , discoveries
and innovative techniques make the field challenging to present. In
addition, social
considerations play a large part in shaping our behavior and we address
many of these
issues. 'Nature via Nurture' is a theme.
Real examples
Nothing makes a textbook feel 'real'
to students than examples from everyday life.
Relevant quotes
Quotes from a wide variety of sources
are included. From Albert Einstein , Nelson Mandela,
John F. Kennedy to the Ancient Greek Herodotus to Jane Austin and J.K.
Rowling to
William James and many other scientists over the ages are featured.
Each quote was
picked as to it's relevance to the subject with some serious to whimsical.
Quotes provide an interesting
diversion for our students by which they can think about
the subject in a new context.
Thank
you for taking the time to review this material.
If you would like
to see more please contact me or a Cengage
representative.
See you in the
classroom!
Laura
laura@laurafreberg.com
